by Brandon Butler
AMC Shareholders really think people are going back to the movies soon 1/25/2021

Julia Alexander for The Verge:

AMC Theatres has raised nearly $1 billion in funding since December 14th, staving off bankruptcy for several more months, the company announced today. The announcement comes just days after several major studios, including Paramount, Sony, and Disney’s Fox, all delayed many of their films to the latter half of the year. […]

“This means that any talk of an imminent bankruptcy for AMC is completely off the table,” AMC CEO Adam Aron said in a press release.

AMC sold a bunch of stock and took on more debt to raise that billion. Executives say they’re safe until late into the year, by which point we’ll all be crowding back into theaters to watch the next new Trolls movie, right?

Then there’s consumer behavior. This is an element of post-pandemic life that studios like Disney have warned their own shareholders about. Will people feel comfortable sitting in packed theaters with strangers again, hearing people sneeze and cough, especially during the winter months?

Or will consumers feel safer staying on the couch watching HBODisneyTV+Maxflix?