Ben Sandofsky on the Halide blog has an in-depth piece on Apple’s new ProRAW image format:
Apple builds products for the broadest possible audience, and RAW is a tool for photo-nerds. These powerful files take skill to edit and come with significant tradeoffs. Why would Apple cram a complicated feature into an app meant for everyone?
As we dug deeper into ProRAW, we realized it wasn’t just about making RAW more powerful. It’s about making RAW approachable. ProRAW could very well change how everyone shoots and edits photos, beginners and experts alike.
To understand what makes it so special, the first half of this post explains how a digital camera develops a photo. Then we go on to explain the strengths and weaknesses of traditional RAWs. Finally, we dive into what’s unique about ProRAW, how it changes the game, and its few remaining drawbacks.
Really enjoyed this. Unless you are actually Ben Sandofsky or one of Apple’s ProRAW camera people, you’re probably going to learn something here.