In a move at once unsurprising and highly symbolic, the Walt Disney Company is dropping the “Fox” brand from the 21st Century Fox assets it acquired last March, Variety has learned. The 20th Century Fox film studio will become 20th Century Studios, and Fox Searchlight Pictures will become simply Searchlight Pictures.
The obvious take is this helps separate Disney’s content from the FOX name, which has some rather negative connotations, at least in the US.
Those logos won’t be dramatically altered, just updated. The most notable change is that the word “Fox” has been removed from the logo marks. Otherwise, the signature elements — swirling klieg lights, monolith, triumphal fanfare — will remain the same.
Call of the Wild will be the first film released under the new 20th Century name and logo on February 21st.