Today, Facebook shared how we’re addressing Apple iOS 14 changes, which includes not collecting the identifier for advertisers (IDFA) on our own apps on iOS 14 devices. This is not a change we want to make, but unfortunately Apple’s updates to iOS14 \[sic] have forced this decision. We know this may severely impact publishers’ ability to monetize through Audience Network on iOS 14, and, despite our best efforts, may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14 in the future.
Translation: “For years we’ve been abusing the privacy of our products [the Facebook users], but Apple’s new iOS 14 updates protects user privacy so well that, despite our best efforts to sneak around Apple’s protections, we may be unable to continue this abuse of our products [the Facebook users] in the future.”
Here, Facebook, is the world’s smallest violin. Do you hear it?