by Brandon Butler
Google ends IDFA tracking for iPhone apps 1/28/2021

Google’s Christophe Combette yesterday:

Apple’s upcoming App Tracking Transparency (ATT) policy will require developers to ask for permission when they use certain information from other companies’ apps and websites for advertising purposes, even if they already have user consent. Today we’re sharing how Google is helping our community prepare, as we know that developers and advertisers in the iOS ecosystem are still figuring out how to adapt.

MacRumor’s Juli Clover noticed last week that Google has yet to update any of their iOS apps since Apple began requiring developers to self report their privacy labels. If Google is working to completely revamp how they spy on users for advertising purposes, this might be why.