Craig Silverman and Ryan Mac with Buzzfeed on a big report on Facebook’s ad business:
A BuzzFeed News investigation has found that in relentlessly scaling its ad juggernaut — which is projected by analysts to bring in $80 billion this year — Facebook created a financial symbiosis with scammers, hackers, and disinformation peddlers who use its platforms to rip off and manipulate people around the world. The result is a global economy of dishonesty in which Facebook has at times prioritized revenue over the enforcement of policies seemingly put in place to protect the people who use its platform.
Company insiders said the ad platform’s issues are exacerbated by Facebook’s continued reliance on a small army of low-paid, unempowered contractors to manage a daily onslaught of ad moderation and policy enforcement decisions that often have far-reaching consequences for its users. Internal documents and messages, as well as interviews with eight current and former employees and contractors, show that Facebook’s ad workers have at times been told to ignore suspicious behavior unless it “would result in financial losses for Facebook,” and that the company is pushing to grow revenue in regions that flood its pages with scams.