Julia Alexander and Zoe Schiffer for The Verge, with excellent reporting on the final days of Quibi:
For many employees, Quibi’s demise came as a shock. Sure, the company had been struggling to attract and retain customers since it first launched in April. The streaming app was designed to be watched on phones, with episodes that were 10 minutes or less. It wasn’t built for a world where people had time to binge-watch The Sopranos. Quibi’s Barkitecture, a show about architecture for dogs, or Dishmantled, a cooking competition where chefs were blasted in the face with full meals and asked to recreate them from scratch, were no match for an endless quarantine. Co-founder Jeffrey Katzenberg told The New York Times in May that everything that had gone wrong was because of the pandemic. Everything!
Yet Katzenberg remained optimistic. In May, he told employees “he was confident life would return to normal and people would be back standing in line at the dry cleaners, where they could watch Quibi,” according to a report in The Wall Street Journal.
Speaking from personal experience, nobody standing in line at the dry cleaners is interested in watching content less interesting than the spinning clothes carousel.
While employees were trying to figure out how to get people to sign up and actually watch a series, creatives working on the shows were wondering why anyone would voluntarily spend $5 a month to watch anything on Quibi at all.
That is the best summary of Quibi I’ve read.