Like a normal nutrition label that lists ingredients and caloric content, these privacy “labels” should give you a better idea of what’s going on inside an app before you download it from the iOS App Store or Mac App Store. The labels will list what information an app collects, and present that visually on the app page, much like looking at the backs of labels in a grocery store.
I like this. The labels look easy to read, and while I’m sure many won’t care what or how an app is tracking, it’s a good start to bringing awareness to average and curious consumers. It’ll be very interesting to see the differences between, say, the Duck Duck Go app and the Facebook app.