by Brandon Butler
Ratting Out Pasqually’s Pizza 5/19/2020

There’s a new restaurant on GrubHub called Pasqually’s Pizza & Wings. If you go to their website, pasquallyspizza.com, there are some photos of pizza and a brief description how “At Pasqually’s, we know what our guests want in pizza,” and that they’re now available nationwide. But nowhere on the site is there any mention of where this nationwide pizza chain suddenly came from.

It wasn’t long before customers began noticing the new restaurant shared an address with an existing restaurant, one known more for rats and ballpits than for edible pizza: Chuck E. Cheese’s.

As it turns out, the company behind Chuck E. Cheese’s has created a new brand as a way to continue selling their — ahem — “food” to the public during the lockdown.

In a statement to Food & Wine, the company said:

“Pasqually’s Pizza & Wings, named after another favorite member of Munch’s Make Believe Band, shares kitchen space with the Chuck E. Cheese restaurant, ensuring high-quality, fresh ingredients. Pasqually’s Pizza & Wings’ recipes use fresh, homemade pizza dough, just like Chuck E. Cheese, but it is a different pizza that features a thicker crust and extra sauce, giving consumers a more flavorful, more premium pizza experience. […]”

How creative. This all seems a bit disingenuous; if people wanted Chuck E. Cheese’s pizza, they’d order it from Chuck E. Cheese’s. To pass off their brand of soggy crackers and ketchup as a new and “premium” pizza to consumers is dishonest and wrong. But also: I don’t think I’d order from an unknown eatery on GrubHub without first scoping the place out myself. Maybe a pandemic isn’t the time to try a new, mysterious restaurant.