Here’s a bit of a curve ball from Apple. A month-and-a-half or so after launching the Fitness+ app premium workout service, the company’s offering up an add-on intended to offer an exercise dimension beyond the confines of iOS (and your living room). Arriving today for Fitness+ subscribers, Time to Walk is a new, guided walking tour hosted by a rotating cast of celebrity guests.
It’s a pretty diverse cast, as evidenced by the first round of names, which are dropping via a software update today. Included in the first five are Dolly Parton — who is probably about as universally beloved a celebrity as exists in 2021 — and Warriors power forward Draymond Green, who is no doubt less universal, because, well, sports. Also included in the first round are musician Shawn Mendes and “Orange Is the New Black” star Uzo Aduba.
I like that Apple is experimenting with ways to encourage people to go outside and walk, which from personal experience is much more rewarding than staying in the same room. I like my podcasts and will probably continue listening to what I like — unless Tom Holland is in a future episode — but I could see these Time to Walk episodes as being a gateway drug into Apple’s (rumored, but let’s not kid ourselves, it’s happening) paywalled podcast garden for people who have never really understood the podcast.