by Brandon Butler
Tenet Flops During Pandemic Theatrical Release 9/7/2020

Rebecca Rubin for Variety:

After months of delays, Christopher Nolan’s sci-fi epic “Tenet” finally arrived in U.S. theaters and generated $20.2 million over Labor Day weekend. Ticket sales, though difficult to dissect given the uncharted waters of the coronavirus era, are roughly in line with expectations for a new release during a pandemic.

Remember, Trolls World Tour made $100 million in three weeks in Premium VOD (online rentals) for Universal. And that was a movie that one wanted to see.